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@@ -16,4 +16,4 @@ a marketplace where people can sell their personal data directly to companies th
the hard problems are: (1) what data is actually valuable enough that companies would pay for it directly — probably behavioral patterns, purchase history, health signals, demographic + psychographic profiles; (2) pricing — how do you set a market price for a person's browsing history; (3) aggregation — individual data is worth little, but if you can aggregate across thousands of consenting users into a dataset, the value goes up dramatically. the platform would need to solve both the individual-facing UX and the buyer-facing data product side.
-this is somewhat adjacent to [[personalized-medicine|personalized medicine]] since health/wellness data would be among the most valuable data types to sell. the [[universal-data-capturer|universal data capturer]] could be the collection infrastructure — you capture all your data first, then selectively sell subsets. the privacy angle is sensitive; the product only works if users trust that they control what gets sold and to whom. existing attempts (like Datacoup) mostly failed because the data was worth less than expected per person and the UX friction was too high.
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+related: [[personalized-medicine|personalized medicine]], [[universal-data-capturer|universal data capturer]]
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