new file mode 100644
index 0000000..4d2ad8e
@@ -0,0 +1,94 @@
+---
+confidence: high
+related:
+- wiki/entities/jacob-cole.md
+- wiki/concepts/sparks-of-motivation.md
+- wiki/concepts/collective-intelligence.md
+- wiki/themes/jacob-origin-story.md
+sources:
+- raw/transcript.md
+title: IdeaFlow
+type: project
+visibility: public
+---
+
+# IdeaFlow
+
+[[Jacob Cole|Jacob's]] company. Knowledge-graph-shaped substrate for capturing and integrating [[Sparks of Motivation|sparks of motivation]]. Currently shipping an enterprise product.
+
+## Origin
+
+Three threads converge:
+
+1. **Personal**: Jacob's [[Jacob's Origin Story|RSI injury]] made the architecture of attention/motivation visible to him. He learned that **[[Sparks of Motivation|sparks]] are precious and fragile** and that capturing them isn't enough — they need **clustering** to find the deeper attractor.
+2. **Social**: At MIT, Jacob hosted intellectual salons. People he introduced raised >$200M together. He started building schemes for systematizing the matchmaking — a knowledge graph for people. First customer: [[Silicon Valley Bank]].
+3. **Academic**: At Oxford, Jacob met a quantum-computing TA who also believed knowledge graphs were essential. They started an open-source project. [[Tim Berners-Lee]] (Semantic Web inventor, professor at MIT and Oxford) became one of his research advisors.
+
+These three lines fused into IdeaFlow.
+
+## Funding
+
+- Angel funding (incl. [[Naval Ravikant]])
+- Seed-stage scrambling
+- VC funding
+- Currently shipping enterprise
+
+The David moment when learning Naval invested:
+> "Oh really, yeah, oh wow. That is incredible."
+
+## What it is, structurally
+
+The transcript doesn't go deep on the product spec, but the surrounding philosophy makes the **shape** clear:
+
+- **Capture sparks** — low-friction, voice-first, multimodal
+- **Cluster sparks** — find the attractor under many surface impulses
+- **Graph the cluster** — relate sparks to other sparks, to people, to projects, to concepts
+- **Make sparks legible** — at individual, team, and organization scale
+
+The enterprise wedge: organizations have collective sparks scattered across people's heads. IdeaFlow makes that distributed graph **legible and queryable**.
+
+## Why it exists
+
+Jacob's framing explicitly:
+
+> "I like putting my sparks into a knowledge graph. It's like, ooh, here's a spark here, here's a spark here, spark here. Okay, I can graph them. Cluster, cluster. This is power. It's a flame. I like that in my plan level, planning level, as well as my immediate presence level. It sort of like has a longer term horizon impact than just meditating."
+
+The product is a **technology for honoring sparks** — giving each one its proper relational place so the cluster becomes legible. At individual scale this changes how you plan; at organizational scale, how you coordinate; at species scale (the long bet) it's the substrate for [[Collective Intelligence]].
+
+## The lineage
+
+Two parallel inheritances make IdeaFlow what it is:
+
+| Lineage | Source | Carrier | Result |
+|---------|--------|---------|--------|
+| Knowledge graphs / linked data | [[Tim Berners-Lee]] | Oxford research | The graph substrate |
+| Intelligence amplification | [[Doug Engelbart]] | [[Jack Park]], Jacob's mentor | The collective-IQ vision |
+
+The current LLM era closes the gap that killed the original Semantic Web: **markup burden**. LLMs can produce structured graph nodes from unstructured input, removing the requirement that humans hand-author RDF.
+
+## What it's competing with
+
+The transcript doesn't really do market positioning, but the implicit landscape:
+- **Note-taking apps** (Notion, Obsidian, Roam) — capture without much clustering / graph intelligence
+- **Voice capture** (Whisper, Willow, Otter) — capture without structure
+- **Knowledge graphs** (enterprise / Semantic Web stack) — structure without low-friction capture
+
+IdeaFlow's bet: capture + clustering + graph + LLM, integrated, low-friction.
+
+## What it's *for* (the long bet)
+
+The enterprise product is current-quarter revenue. The long bet is more interesting:
+
+> "I want to see [the visions in manifestos.world]. I want to use my taste to curate and decide which ones I like. And we can use our collective taste."
+
+> "We need to have an idea bank for society. We need to have a map of human goals for society, and progress bars towards those goals."
+
+IdeaFlow is the **substrate**. [[manifestos.world]], [[World Issue Tracker]], [[World Progress Bar]], [[Accretive Collective Action]] — these are all **applications on top of** the substrate, oriented toward [[Humanity 3.0]].
+
+## Related
+
+- [[Sparks of Motivation]] — the unit IdeaFlow operates on
+- [[Collective Intelligence]] — the long bet
+- [[Jacob's Origin Story]] — how Jacob got here
+- [[Tim Berners-Lee]], [[Doug Engelbart]], [[Jack Park]] — the lineages
+- [[manifestos.world]] — application built on the substrate
\ No newline at end of file