Goal: understand the user. Find out… Motivation Context Deeper need? The goal of user interviews is to understand the user even if they know what they want! Good User Interviews Make person feel welcome/safe/appreciated Ask open-ended “questions” Describe a time that… Tell me more about.. Leave space: awkward silences (not too awkward) Really listen!; repress the urge to think of what you want to say next Repeat statements back to people Ask about examples, context, etc. A roadmap 1: create a comfortable entry point 2: go wide, deep into more personal and complex questions 3: focus on the problem, not the solution 4: focus on feelings—feelings matter, how nice matters 5: end with conclusions and statements for what you User Story The user story should contain…. A main character (your user) Character background (motivation) A plot (context) Climax and Resolution Framework describe the user; who are they; what do they like or not like an iStudio classic need statement finish with a description of the emotional impact of using our software