jumping between features with no narrative

(common gotcha)

what happened

teams demo by clicking around randomly — "and this does X, and over here is Y, and also we built Z." no story, no flow, no connection to the problem.

why it's a gotcha

without a narrative, features feel disconnected and forgettable. judges can't follow why each feature matters. it feels like a feature tour, not a solution to a problem. this is what happens when you emphasize the demo but forget that the demo needs a story.

the fix

demo as a user story. "imagine you're [persona] and you need to [goal]. you open the app, you do this, then this happens, and now your problem is solved." every feature click should advance that story. the narrative starts with your one-liner, and the story is what makes the pitch actually work.